Taking a look at the role of global trends in the food and beverage sector.
With the growing influence of social media, the globalisation of food culture has had a notable impact on the beverage and food industry. These days it is becoming typical to see consumers embracing global flavours and traditions, far from their country of origin. Components such as matcha, a cultural staple in Japan, are now very fashionable and have obtained a cult following all over the world. The CEO of the investment fund with a stake in Blank Street, for example, would recognise the popularity of matcha, with many coffee bars and drinks brands seeking to incorporate it into their menus. Not just does this pattern represent a meaningful piece of culture but it is loved for its antioxidant benefits and caffeine content, making it a favored and fast-growing trend amongst tea and coffee enthusiasts. In fact, a number of the current food and drink trends have shown influence from different cultures worldwide.
There are a variety of social movements that are shaping recent customer trends in the drinks business. Among the most considerable shifts in the drinks sector is the rise of non-alcoholic drinks. As consumers become more health conscious, there has been an increase in demand for more sophisticated, alcohol-free drink choices, such as botanical spirits to premium non-alcoholic sparkling wines and beers. In parallel, sustainability has also end up being a major pattern in consumer interests. The co-CEO of the activist investor of Pernod Ricard would know that sustainability plays a crucial role in many areas of manufacturing. This is driving creativity from providing eco-friendly packaging website to adopting regenerative agricultural practices in the supply chain. Regional sourcing is another sustainability strategy which is gaining traction across international communities as a means for decreasing carbon footprints while better supporting regional communities and produce. Collectively, these trends represent a larger cultural shift towards more mindful consumption in general.
In the last few years, the drinks sector has seen a considerable shift towards wellness, reflecting a widespread consumer interest in healthy diet and lifestyles. Nowadays beverage industry trends are centralizing more on wellness trends in conjunction with physical fitness motions worldwide. Drinks are no longer just for hydration or indulgence, but they are now coming to be significantly important for supporting health functions which include energy levels, gut health and resistance. This has resulted in a rise in drinks that feature health boosting ingredients in addition to low or no-sugar alternatives. In addition, plant-based alternatives have become an exceptionally popular development in both grocery stores and cafes. This trend has been important for supporting the dietary needs of many people as well as for supporting niche lifestyle and ecological trends. The co-founder of the parent company of Vita Coco would validate a growth in plant-based food trends today.